Nothing says rock n’ roll like test driving a sweet new Korean import while rockin’ out to some of today’s top bands.

If your interest is peaked, then hold on to your odometers!

Kia Motor’s Soul Collective, celebrating the launch of of the all-new 2010 Kia Soul urban passenger vehicle, goes full throttle this weekend by offering free performances from Plain White T’s, Times New Viking and The Walkmen. The event is not only limited to live music and also offers art installations, video screenings and an opportunity to test drive Kia’s newest vehicle.

The event begins at noon daily and takes place this Thursday through Sunday at EnVent Event Space located at 344 N. Ogden Ave. Thursday’s show is a media/invite only event featuring Neon Indian and MoneyPenny (follow @KiaCollective on Twitter for a chance to get in!), while Friday’s free show offers DJ sets all day by Shala, Kid Color and MoneyPenny as well as a performance from Plain White T’s.

Saturday’s show is highlighted by a performance from Times New Viking, and the whole event is capped off by a performane by The Walkmen on Sunday night. Tickets for The Walkmen’s free show can only be secured by test driving a brand new 2010 Kia Soul.

For more infomartion including event dates and times, check out Kiasoulcollective.com/chicago.html.