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Last week, Chicago record label Numero Group, which deals exclusively with reissues, posted a succinct note on its blog stating that it would not join Apple’s newest service iCloud.
The biggest point of contention for Numero Group is not iCloud’s storage service, but its scan and match element scheduled to debut this Fall. The subscription service called iTunes Match will cost users $25 a year and allow them to trade their less than legally obtained music for the real deal (if you’ve done that sort of thing).
Numero Group statement via its blog post:
The simple reason is that Apple and their major label “partners” have created a reward system that is both incomprehensible in scope and totally out of sync with iCloud’s streaming peers’ (Rdio, Spotify, et al) financial mechanics.
Numero Group co-founder Rob Sevier told ArsTechnica that iCloud’s matching service is flawed and that he feels iTunes Match makes it easier for pirates to benefit.
“We are primarily a physical goods company,” Sevier said. “Because of that, we don’t get too bogged down in bootlegging; we just can’t stay up all night and worry about it. But for Apple to say that all your bootlegs are welcome, it just bothers us.”
The revenue generated from iTunes Match subscriptions will be split among Apple, record labels and publishing companies.
The Los Angeles Times’ Alex Pham previously reported on June 2 that the breakdown would be 70 percent to record companies (the big four being majors Warner Music Group, EMI, Universal and Sony) and 12 percent to publishers.
The exact percentages seem to vary depending on the news source. Billboard reported on June 1 that the figures being pitched to independent music labels are 53 percent to labels and 12 percent to publishers.
The low percentages proposed to copyright holders is what bothers Sevier the most.
“We represent a host of copyright holders,” Sevier told the Los Angeles Times’ Todd Martens. “Some are just small families with only a handful of copyrights, and we’re their only life-line into this world. We have to take a more responsible view.”
Sevier also told Martens that he hoped by Numero Group loudly expressing their concerns with Apple’s iCloud service that other musicians and labels will do the same.
As of yet, no other independent labels or publishers have announced plans to join iCloud.
- Posted by Audrey Leon in: News























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